Missed Opportunity
By: ZHOcial
- ZHOcial is a social media management and marketing service. Focusing on providing clients with an authentic, strategic, high impact social media presence we are committed to fast friendly service at a great price!
The answer seems to be that they aren’t utilizing it as well as they should be.
Thanks to Dream Systems Media and AdAge.com we have this handy infographic to help us visualize some of these ideas.
A few of the troubling statistics:
1. 30% of Organizations using social media aren’t tracking it’s impact.
2. 95% of users wallposts about brands are not answered by the brand!!
3. 56% of users said they were more likely to recommend a brand to a friend after liking it on Facebook.
4. 57% of users like a brand or organization of Facebook expecting a discount for it.
So what is the message? Use social media, track its impact on your organization, monitor for brand mentions and respond as appropriate and encourage people to like your brand or organization with incentives like discounts because they’ll be more likely to recommend your organization or product to a friend!
It's Easy!
