Why Social Media Marketing Matters
Social media is different than typical marketing or advertising. It isn’t about a short-term marketing blitz, instead its more like a wave that grows in strength and momentum over time. With dedication and a strategic approach it can have a tremendous impact on your organizations visibility and brand identity. It is a high impact marketing tool when done with commitment and excellence. It is about building and maintaining real relationships with your prospects and customers. The problem is that the social media started several years ago and many businesses still aren’t participating, to their own detriment. They have no social media presence, aren’t attempting to understand it and have no one to help.
The worst part is that their competitors are not only active in social media but they are dominating it thanks to getting an early start. Without a social media presence your customers are stuck on the sidelines watching and talking with your competitors and you are nowhere to be seen. It isn’t about if, it is about when you are going to have to get into social media and have a professional presence in order to catch up with your competition.
Social media is about establishing and nurturing relationships over the long-term. Good social media is selfless and provides relevant content and value to your audience. Social media is a complex infrastructure of a general strategy and content creation while being responsive and conversational with your audience. This means going beyond simply posting an update or two about a product or special going on in your store but means monitoring Facebook, Twitter and other platforms for mentions of your business, responding to service and product questions via social media and providing educational content about your product or service. It also means searching and engaging potential partners and customers on key social media platforms and building impactful relationships with engaged consumers.
Social media takes time, an attention to detail and quality content creation. Unfortunately most businesses don’t have the time or expertise to do it right.
That leaves businesses looking for social media solutions such as a social media marketing and management firms. Most social media marketing and management firms out there charge pretty high rates for their services or they have a formulaic approach to content creation. For example they may say “we’ll post 2 Facebook updates and 1 Tweet per day”. That’s hardly an effective approach to strategic management and monitoring of your social media presence. We believe that social media should be tailored to the needs of the clients audience, not tailored to the needs of the management or marketing firm.
Contact us today to learn more about our affordable strategic social media solutions for your organization.