A uthenticity! We want to represent your organization authentically. This means getting to know your organizations mission, vision, values, voice and objectives from the very beginning and ensuring that your organizations identity drives your social media presence. We do this through establishing a strategic plan and social media playbook at the very beginning and assigning each client a dedicated social media specialist to manage your presence throughout your time with ZHOcial. We don’t assign your account to five different people, we have one person who gets to know what your organization is all about
Engage Being social is about reaching out and building a relationship to your customers. This is what engagement is all about. Being present on social media isn’t enough. By providing relevant content and responding to comments and questions on social media platforms, you’re saying that your customers are more than just revenue; they are people you care about!
Connect Social media isn’t just about current customers it’s about connecting with your community to generate new customers. By providing fresh, helpful content you’re helping people not only learn about what you do but helping them live a better life. We’re pretty sure these are good things.
Analyze We are agressive go-getters when it comes to social media brand performance monitoring. Content creation and engagement isn’t enough if you don’t know how it’s working. We monitor what types of posts, platforms and promotions generate the type of results your looking for and we employ this knowledge to give you the social media presence you’re looking for!
Social Set up
We’ll work with you to determine which social media platforms are both strategic and authentic for your organization. Being everyone and everything to everyone isn’t possible, practical, strategic or authentic. We’ll help you identify the key social media platforms to engage on based upon your audience and set those accounts up. We’ll typically focus on the major platforms like Facebook, Twitter, LinkedIN, YouTube and Foursquare initially. For our marketing and content management clients we’ll ensure that we continually optimize your presence on key platforms. That means that as time moves on and your organizational identity evolves we may strategically expand your presence through the addition of new platforms.
Your social media manager will work with you to develop your strategic social media plan. This includes setting social media goals and an engagement strategy. It’s important for us to identify what success looks like for your organization. That ensures that you have an both an authentic and strategic social media presence. You don’t want to hire just anyone to represent you so we make sure that when we manage your social media presence we are driving it toward achieving specific measurable objectives.
We consult with you and get to know your company to find your organizations “voice”. We determine which type of engagement is right and we draw up the rules. This ensures that posts and comments accurately reflect the unique nature of your brand. Authenticity is important in social media. For us that means having a real feel for your organizations mission, vision, values and voice. Interactions which don’t accurately reflect your organization can hurt your brand identity. It’s important to have a consistent and persistent brand image. By establishing a social media playbook with you we set the ground rules for engagement with your brands audience.
We’ll work with you to develop the look and feel of your social media account pages. This includes the layout and design of your social media pages.
Social Media Marketing
- Social Media Specialist
- Content Generation & Networking
- Reputation Management
- Follower Acquisition
You get your very own social media specialist. This is a key benefit to your organization because it ensures that you have one point person dedicated in getting to know your organizations identity, mission, voice , values and objectives. Outsourcing your social media to someone who cannot accurately and authentically represent your organization can hurt your brand identity. By having a dedicated specialist you can be confident that you have someone staffing this position who not only knows social media but knows your organization. Your specialist does everything for you and is within easy reach during regular business hours.
We’ll post updates and content for your brand across all of your social media accounts and network to build community and encourage engagement. We’ll work with you to determine the right type and frequency of posts. Some companies charge additional fee’s based upon the number of social media platforms you choose to use. We won’t. We’ll work with you to strategically decide which platforms to use (Facbook, Twitter, LinkedIn, You Tube etc.) and then manage them for a flat fee.
We’ll setup and manage custom mobile promotions on Foursquare™, Facebook Places, and Google+ that generate new customer acquisitions and increase customer retention.
We actively monitor the Internet and Social Media platforms for mentions of your company name, brands and products so you can see what people are saying. To ensure we’re not missing anything we use multiple monitoring platforms which monitor both the internet and embedded social media content.
Monitoring what people are saying about you isn’t enough. We’ll help you respond to those that are talking about you, both good and bad. We’ll help steer the conversations people are having about you in the right direction and assist you in responding to negative content.
We’ll work with you to promote your social networks to your current customers & find new ones.
Complete Social Content Management
Includes all of the above in Social Media Marketing
We write original blog articles about your business, industry or other topics that get posted to your blog and promoted across your social media accounts.
We’ll monitor comments on your blog for spam and remove it. We’ll also respond to comments as needed and post comments on other blogs to drive traffic back to your own
We’ll work with you to set up ad campaigns on the major digital content sources. This includes setting up ad’s on Facebook, promoted trending topics on Twitter, Google adwords and others. Additional charges apply for the cost’s of the ad’s.
Website Set Up
We’ll help you choose a website theme and look that is right for your brand. We’ll develop and optimize that theme to ensure that it includes the features you need to have a great website and blog. We’ll help you adjust the look, feel and navigation to fit the vision for your organization or business
SEO can be hard to figure out sometimes. Luckily we’ve got some people who know their stuff when it comes to SEO. We’ll make sure your blog not only looks good but that people can actually find it.
Your website needs to be social! We’ll make sure that people can easily share your blog on social networks, including Twitter and Facebook, with the use of integrated sharing tools
We’ll help you set up affiliate and advertising opportunities if you are interested. This will help you make money from the content your generating
If you don’t plan on us managing your blog for you then you’ll want to know how to use it. We’ll spend some time with you showing you how to run the show. We’ll cover such topics as generating fresh content, running the blog platform, sharing your content and handling comment spam…among other things.